Why airline loyalty programs are so valuable

Airlines may be struggling to make a profit but their loyalty programs are going from strength to strength.

Amid the $2.8 billion in losses and writedowns announced in the airlines’ 2014 results, one division shone brightly.

Qantas Loyalty, the operator of the Qantas Frequent Flyer program, posted an underlying earnings before interest and tax of $268 million. 

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles