Why airline loyalty programs are so valuable

Airlines may be struggling to make a profit but their loyalty programs are going from strength to strength.

Amid the $2.8 billion in losses and writedowns announced in the airlines’ 2014 results, one division shone brightly.

Qantas Loyalty, the operator of the Qantas Frequent Flyer program, posted an underlying earnings before interest and tax of $268 million. 


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