Who’s making money from live sport?

Without a truly national sport, Australian codes will never attract US style audiences. But while broadcasters tussle over lucrative 'event TV' rights, there’s one clear winner.

The Seattle Seahawks may have comfortably won the on field proceedings of this year’s NFL Super Bowl, but broadcaster Fox was the real winner off the field.

Fox had the rights to the big match, and generated a national TV audience of over 111 million viewers, up 3 million from the previous year when CBS had the rights.

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