When Apple met Facebook

Despite the ugly divorce with Google, Apple has jumped back in bed with another tech titan. Will its new relationship with Facebook prove a more lasting affair?

Those questions were thrown into sharp relief this week as Google Maps was dropped as the iPhone’s default maps service, to be replaced by Apple’s homegrown alternative. At the same time, Facebook, which has had a wary relationship with Apple, was welcomed wholeheartedly on to the iPhone and iPad with a tight integration that will make the social networking service simpler to use for its members.

According to the narrative constructed by Steve Jobs, his company’s close relationship with Google would have stayed rock-solid had the search company not turned on its ally and launched its Android software, challenging the iPhone.


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