What's next for 'Social Analytics'

Once termed a 'fad', social media looks like its here to stay with organisations now taking it very seriously.

In the past decade and more, social media has morphed at a dizzying pace. It has changed avatars, reinvented itself and defined a space for itself in society. Once termed a ‘fad', social media today has come a long way and certainly seems here to stay. Testament to this is the fact that organisations now take it very seriously, with the social media function within businesses maturing and getting the necessary eyeballs at the decision making table.

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Rachana Khanzode
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