What does a company do when it can't raise prices?

Simply lifting prices is no longer a cure-all for many brands, including Coca-Cola. Alison Watkins is dealing with the challenge by taking a fresh approach to marketing and workplace flexibility.

Suddenly top Australian managers are discovering they cannot raise prices as they once could. But how do you cope when employees want more wages and costs are rising?

Let me introduce you to one business facing just that challenge.

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