Welcome to the power of the crowd

A growing number of enterprises are using social media and crowdsourcing to harness the connected consumer and enhance their workforces.

LEGO customers are product developers. Often discarding provided instructions, they seek to build original creations using blueprints drawn from the imagination.

A proud and inspired bunch, they’ve been sharing these creations with the online community since the birth of social media, measuring their work against their peers.

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