Weaving social media into the sales pitch

Businesses can no longer ignore social media and those that embed sophisticated social networking strategies across the board will be much better placed to take advantage of the evolving marketplace of the future.

It hasn't taken long for social media to snowball into a trend that businesses can no longer afford to ignore. Social media editors, managers and strategists didn't exist a few years ago but are now crucial to companies aiming to stay on top of an ever-evolving industry.

While many acknowledge that social media is an important tool in spreading the message to the wider public, some organisations remain ambivalent about adopting social media to drive sales – and now risk being left behind.

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