When our office received a black piece of paper with bold white writing saying “wake up” on it we initially thought that we had deeply angered one of our readers.
One team member even joked that we should check the envelope for any “white powder”.
It was a scary experience for the editor involved. At first we thought it may have been some kind of marketing stunt, but it appeared so ominous and menacing that it may well been a justified threat.
Needless to say, our workplace didn’t tie the ominous message to a Research in Motion marketing campaign until it was outed by the media yesterday.
Sure it was a memorable experience for our office, but I doubt we’re all going to go out and buy BlackBerrys and Playbooks as a result of it.
It just goes to show that if you’re going to try a memorable marketing campaign, you need to make sure there is a link back to the brand - even if it’s a tenuous one. It seems unlikely that all of that marketing effort will translate into sales.
Which is a shame seeing as it probably took the marketing team ages to write up and post all of those ominous messages.
Anyway, on that note here’s an infographic on the seven deadly sins of mobile marketing campaigns. Today’s infographic was sourced from The Content Strategist and created by Text Marketer.