Wake Up, Ten: it's time to diversify

Australia’s increasingly two-tiered programming will make rebuilding Ten’s fortunes even harder for Hamish McLennan. And anyone expecting a breakfast show to turn around a network is fooling themselves.

At Seven’s AGM on Wednesday, Seven West Media chief executive officer Tim Worner reiterated what many media executives have been saying for the better part of the past three years:  the advertising market is short.

"Live sports like the AFL and the summer of tennis [are] also very much in demand. Outside of those major events, the market is still short," he said.


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