Vodafone's spectrum equation

Vodafone won't pay much for 4G spectrum but the auction could yet reveal its future in Australia and Canberra should still get its billions.

Vodafone Australia boss Bill Morrow’s candid confession about how the country’s third biggest mobile carrier failed to prepare itself for our love affair with smart devices is a glaring example of how the pace of tech advancements and adoption can sneak up on organisations. Just how big a price the carrier will pay for its complacency remains to be seen but we might get a clearer picture once the 4G spectrum auction is done and dusted next year. 

Vodafone Australia is yet to recover from the horrors of network and Morrow, brought in to clean up the mess about seven months ago, to his credit has decided against sugar coating the enormity of the challenge.

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