Vodafone's battle against 'Vodafail'

Vodafone Australia may have managed to improve its network coverage, but winning back the hearts and minds of customers, who continue to leave in droves, is going to be a much tougher task.

Australia’s third biggest mobile operator Vodafone Hutchinson Australia is still bleeding money and customers and one look at the recent results of its UK parent Vodafone shows you that when it comes to revenue the Australian unit is performing well below expectations.

The operator is now facing the task of not only rehabilitating its network but more importantly win back the trust of customers. Something that’s easier said than done.


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