In 2011, a young Chinese woman named Guo Meimei became an internet sensation when she posted pictures of herself to social media, ostentatiously showing off luxury cars, high-end cosmetics and designer handbags while also claiming a connection to the Red Cross.
That affiliation to the state-backed charity was later proven to be false, but not after it first seriously hampered the organisation’s ability to raise funds and collect blood from a jaded citizenry.
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