History shows us that all successful companies are in the same business –the business of innovation. No matter what product or service they are offering, whether they are the smallest of start-ups or the world’s biggest multinational, the companies that grow are those that know how to create new solutions to fulfil unmet customer needs.
Yet innovating can be a risky venture. A few years ago a global survey of top risk managers identified the number one method for identifying and assessing risk. It was “senior management intuition and experience.”