Understanding Apple's new iPhone gameplan

Apple’s new phones are out, and it seems the biggest surprise is that the company has abandoned iPhone 5 line. The new iPhone 5C isn’t the quite the budget phone we were all expecting, and the 5S has enough bells and whistles to encourage churn and upgrades.

Apple’s latest products – the iPhone 5C and the iPhone 5S - have now seen the light of day but are they everything we hoped they would be?

Well yes and no, because Apple has essentially struck to the script with the new iPhones, except of course for the fact that the iPhone 5 is no more.

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