Top tips for marketing your family business

There are all sorts of offers that can tempt segments of consumers to choose you over the competition. The key is getting the offer that suits your business best.

Growing up in family business (a local motel), I learned quickly that in lean times you need to develop new strategies to keep the business going. In my teen years, when things were slow in our industry, I spent my days at the Tourist Information Centre handing out special offer brochures and directions to our family business. This simple but effective marketing strategy was key to increasing occupancy, keeping the business going and paying bills so we survived to open another day. 

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