Time for Target to clean up its toys

Target has complicated its product offering as well as operating and cost structures. Beyond this week’s job cuts the challenge will be to develop a simpler, clearer brand.

It would appear that the real start of the attempt to turn around the ailing brand within Wesfarmers’ portfolio of retail businesses will get under way this week when Target announces the detail of the mooted large-scale job losses at its Geelong headquarters.

Target, once arguably the best-performing department store brand in the country, has lost its way in recent years.


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