The women who make markets

The Australian and global economies are slowing and as businesses seek productivity gains they must tap an often over-looked but incredibly powerful demographic.

Step by step we are waking up to the fact that the momentum in both the world and Australian economies is slowing.

On the local economy side, according to Westpac’s Bill Evans, unemployment would be around 5.75 per cent (rather than 5.2 per cent) if people had not given up looking for jobs (WEEKEND ECONOMIST: Doves of May, April 6).

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