The wine sellers moving out of the dark

By attaching wine to a broader and more youthful culture, Cake Wines has developed a brand strategy that looks way beyond the label.

There are few crafts as steeped in tradition as wine-making. As an industry it is a mix of art, science and commerce, constantly wrestling with each as it attempts to innovate and move the craft forward.

However, most innovation within the wine category takes place around the art and science, not so much within the commercial end.


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