The software booby trap

Just because you can develop faster doesn't mean you're delivering something useful. Most organisations celebrate the 'fast' rather than celebrating the 'right.'

Software is everywhere. It’s in our coffee makers, cars, refrigerators, TVs, and toys. As a result, the average person interacts with hundreds of thousands of lines of code every day and the software development market is growing at a record pace.

Every company is building software these days, but are they building the right thing? Is it what the market needs? Is it what customers want?


{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles