The rise of a bigger and more complex Asia

In the new Asia, old assumptions must be ditched in favour of more sophisticated commercial strategies.

The rise of Asia has created commercial opportunities on a vast scale. The region accounts for 32 percent of the global economy, spends $7 trillion annually on consumer goods and services, and has over 230 cities with populations larger than one million people. These are the types of figures that excite boardrooms and no annual report is complete without an 'Asia story' to rally shareholders.

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