The omnivorous app

A new class of software is set to lay waste to a new set of industries and the lowly app coupled with cloud-based services is the termite that could consume the very foundations of traditional models left standing.

Tech entrepreneur and venture capitalist Marc Andreessen famously coined the phrase “software is eating the world.” It’s an apt observation. If you look back on the history of computing you’re likely to measure computers sold or devices sold or users harvested or productivity gained. These things are measured because they can be measured. But the greatest cause of value created and captured has been the development of software. An ephemeral product whose value is often ignored in analytical discourse.


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