The myth of the social media mob

Rather than associating social media technology with social unrest, executives should consider the power and potential inherent in capturing the attention and coordinating the activities of thousands.

Business Week, Wired and the Economist published articles in December about social media and its role in social unrest.  The articles described how social media has enabled everything from peaceful protests to looting via ‘flash robs’ that actively monitor and coordinate their actions around police movements.

Executives reading these articles could understandably equate social media with unrest, a lack of control, instability and mob rule.  Is that a wrong way to look at what has happened in 2011?

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