Investors burnt by an unreliable sharemarket are eyeing art for investment. Is it safe?
HUNDREDS of people clamour into Christie's New York for the south Asian modern and contemporary art auction. There was added interest in the sale this week because it featured 13 works of Maqbool Fida Husain, the man dubbed India's Picasso, who died in June aged 95.
The artist joined the million-dollar club when his work Sprinkling Horses, a 2.1-metre-long oil-on-canvas, fetched $US1.14 million ($A1.11 million). Husain's 13 pieces at the auction sold for $US4.2 million as, all up, Christie's sold $US7.7 million worth of art on a lazy New York Tuesday.
Meanwhile, Sotheby's, the world's largest auction house, has just experienced its second-most profitable year.
Are people turning to art in these times of uncertainty in a bid to diversify investments away from the finger-burning sharemarket?
Christopher Boswell, a well-connected New York consultant who runs CB Fine Arts, believes they are.
"There is no doubt people are taking their money out of stocks and putting it into tangibles like gold, silver and art," he said. "It is being driven by the BRIC countries, Brazil, Russia, India and China, helped in the US art market by the low dollar."
With some questioning whether the $US1830-an-ounce gold price is inflated and other havens for value such as jewellery providing skinny returns, art is looking more and more like an attractive investment.
Priyanka Mathew, Sotheby's assistant vice-president of Indian and south-east Asian art, says that people are looking for stable long-term investments.
"People are moving towards commodities and there is a rush on items that are finite and have longevity in their value," she says.
"We are seeing an increase in wealth from India and a lot of Indian investors coming through. We are also seeing Western interests as people look for safe places to put their money."
Art is a tricky investment to predict. Returns tend to be above government bonds but less than equities and have little correlation to the sharemarket. For instance, art prices rose in 2008 when the market was collapsing but dropped in 2009 when Wall Street began to get back up off the
floor.
Mathew says those that buy at Sotheby's are not your average small investor. That is largely because the cost of entry can be out of reach, often weighed down by charges such as auction fees and maintenance of the art, which can collectively run to 20 per cent of its value. Investors are also slugged with a hefty tax take.
Art is generally treated as a collectable, like wine or jewellery, which makes it subject to a 28 per cent capital gains tax when sold. That compares with a maximum 15 per cent long-term capital gains rate for investments such as stocks.
So you would not buy art if you wanted to flip it as frequently as you might do with your shares. That is lucky because it is relatively illiquid anyway, meaning it can be hard to sell quickly if you need money fast. That is causing some experts to suggest that investors might look past putting their money into art just in case they need to retrieve it in a hurry.
ArtTactic's art market confidence survey for July shows rising confidence in the market but warns that the gloomy global economic outlook could put a dampener on investment.
The leading art market research company shows that confidence in the art market increased 8.3 per cent in the first half of 2011, buoyed by strong auction results which rose 18.6 per cent.
But the survey's economic component, which assesses how current conditions could help the art market, fell by 20.8 per cent in the first half of 2011. That followed a fall of 18.1 per cent in the first half of 2010.
"These figures strongly suggest that the stakes are being raised and that the risks of a new economic crisis could put a stop to the recent growth in the global art market," ArtTactic said in its July report.
"This is further supported by the fact that 69 per cent of respondents see the economic uncertainty in Europe and the possible contagion effect as the greatest risk to today's art market."
The "risk barometer" from ArtTactic's survey increased 12.6 per cent, putting it at the same level as May 2008, shortly before the Lehman crisis.
Sotheby's share price has been reflecting this volatility. In the past year, it has fallen as low as $US29.80 and lifted as high as $US55.67. It is now trading around $US35 but the company has seen 37 per cent, or more than $US1.2 billion, wiped off its value since July. That is because there were fears of cheap art flooding the market. That hasn't proven to be true.
It is telling, though, that every single analyst who follows Sotheby's raised forecasts for the auction house after it released its second-quarter results.
They are betting on the autumn auction period being a strong one. This week's Christie's auction shows they could be on to something. Sotheby's was also confident of a strong result from its own MF Husain auction, which occurred just after Off The Wall went to print.
Wedbush Securities analyst Rommel Dionisio expects Sotheby's shares to experience some short-term lift. He has observed a pattern under which he says Sotheby's shares in particular will rise during the big autumn auctions and then retreat just after the modern art auction in November.
"History would indicate that, with seven weeks to go before the November 2 impressionist auction, now would be a timely period to accumulate shares," Dionisio told clients.
While art stocks might be a good short-term play, the general feeling on buying art as an investment is to think in the long term.
Boswell says those thinking of investing in art need to do their homework.
"Attend art fairs, pick up the art newspaper, talk to gallery owners, experts, handlers, log on to ArtTactic," he says. "Value is derived by the name of the artist, sometimes the controversy surrounding them and who has owned the painting before.
"But you should always have the piece assessed itself to ensure that it is in good condition."
Given that the client base for blue-chip artwork tends to be better insulated from fears of a double-dip recession, the art market may be able to hold its own.
With many scratching around for a safe place to house their money, it may be worth picturing an investment outside the box.
Frequently Asked Questions about this Article…
Is investing in art a safe alternative to stocks for everyday investors?
Art can be an alternative to stocks for some investors, but it isn’t necessarily "safe." The article notes people are shifting money into tangibles like art, gold and silver during market uncertainty, and art often shows little correlation with the sharemarket. Historically art returns have tended to be higher than government bonds but lower than equities. However, art is volatile, can be illiquid, and is best considered a long‑term play rather than a short‑term safe haven.
How do major auction houses like Christie's and Sotheby's influence art prices and investor returns?
Major auction houses set market tone and can drive strong prices — for example, Christie's sold MF Husain works that contributed to millions in sales, and Sotheby's has reported highly profitable years. Auction results, seasonality (big autumn sales) and high‑profile consignments often lift prices and even influence Sotheby's own share price. That said, auction volatility means returns can spike during big sales and retreat afterward.
What costs and taxes should I expect when buying art as an investment?
Art investing carries extra costs: auction fees, insurance, storage and maintenance can collectively run to roughly 20% of a work’s value, according to the article. Tax treatment is also different — art is generally treated as a collectable and the article cites a 28% capital‑gains tax when sold, versus a maximum long‑term capital‑gains rate of about 15% for some stock investments. Those costs and taxes reduce net returns and make frequent flipping unattractive.
Is art a liquid investment — can I sell it quickly if I need cash?
No — art is relatively illiquid. The article highlights that it can be hard to sell art quickly in a pinch, which is why experts say you shouldn’t buy art if you might need to retrieve the money fast. That illiquidity favors long‑term investors who don’t rely on rapid resale.
How have art prices behaved during past market downturns?
Art can move differently from stocks. The article points out that art prices rose in 2008 while the sharemarket was collapsing, but then dropped in 2009 as Wall Street began to recover. This demonstrates art’s low correlation with equities but also its own cycles and sensitivity to broader economic conditions.
Who is driving demand in the global art market right now?
Demand is being driven in part by rising wealth in BRIC countries — notably India, China, Brazil and Russia — and by Western investors seeking safe places for capital. Sotheby’s staff noted increased interest and wealth coming from India, and consultants say the low US dollar has helped attract buyers to the US art market.
How should a beginner investor research and assess artwork before buying?
Do your homework: attend art fairs, read specialist publications, talk to gallery owners, experts and handlers, and consult market research such as ArtTactic. Value is influenced by the artist’s name, controversy, provenance and who previously owned the work. Always have a piece professionally assessed for condition before buying.
What are the main risks to watch in the art market as an investor?
Key risks include economic uncertainty (the article cites European economic worries and contagion risk), the potential for oversupply or cheaper works hitting the market, auction season volatility, and rising market risk indicators — ArtTactic reported increased risk levels comparable to pre‑Lehman 2008. These factors could dampen demand and prices, so investors should be cautious and long‑term oriented.