The evolution of the social media advisor

The newly created role of the social media advisor is one shrouded in mystery. Part PR, part digital media specialist, it's yet to fully understand its place in Australian politics.

There are people out there who make what you do online their business. It’s not advertisers, it’s not Zuckerberg, and it’s not even the instant cash dividend department from the Bank of Zimbabwe.

These people are the social media advisors for Australia’s federal politicians, and knowing what hot button issues you and your electorate care about is their specialty.

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