THE DISTILLERY: Zahra's bargain blues

Jotters see big challenges ahead for David Jones, with one saying the GFC has left shoppers addicted to discounts.

David Jones boss Paul Zahra has to strike a delicate balance between chasing sufficient margin to fatten profits and chase enough sales to keep the stores ticking over. The retailer’s disappointing sales numbers have brought home to investors the risk of this strategy and Zahra has to sell shareholders a way forward. His job depends on it.

The Australian’s Richard Gluyas really sums up the results from David Jones from yesterday with his first two lines.


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