The armour plating Qantas needs

Qantas CFO Gareth Evans has delivered a none-too-subtle message to Virgin that it has no intention of backing down in the capacity and price war. The airline’s strategic review could change the rules of battle.

When Qantas chief financial officer Gareth Evans penned his opinion piece for Fairfax Media newspapers this week, was his message directed at their readers, politicians, the airline’s critics or, perhaps, Qantas’ competitor?

It is, of course, possible that he was trying to reach all of those audiences with his rebuttal of criticisms of the group’s approach to the Federal Government for help, its Jetstar brand and its Asian strategy.

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