Telstra's double-barrelled deals push

Telstra’s deals with Adam Internet and Boost Mobile are closely related as the telco finally gets serious about developing viable low-cost sub-brands.

Telstra’s has signed off on two deals this week and while the acquisition of Adam Internet that has garnered plenty of attention, the telco’s decision to come to the aid of pre-paid operator Boost Mobile also sheds some new light on Telstra’s strategy. 

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