Surviving an online copycat

When game developer, XMG Studio lost all the hard work they put into the game 'Drag Racer' to a rival group of online copycats, they didn't shy away, but instead rose to the challenge.

The resilience of a Canadian game developer that lost a founding product – that was resonating in Australia – to a blatant copycat serves as a valuable lesson of how to survive online.

XMG Studio is based in Toronto, Canada. Forged from the creative talents of a teenager and a few key players that saw the emerging potential of mobile gaming, the company’s first big hit was Drag Racer: Pro Tuner.


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