Super Retail goes into overdrive
Super Retail said it had recorded robust store sales across its three flagship divisions, Supercheap Auto, BCF and Rebel/Amart, and was now positioning itself to develop a category killer digital platform to ensure the profits keep rolling in.
Super Retail, which last year emerged as one of the biggest forces in discretionary retail when it paid $610 million for sports and leisure chain Rebel, reported full-year profits up 23 per cent to $102.7 million.
The result included 52 weeks ownership of the Rebel and Amart business, and together with its cars accessories, boating, fishing, camping and cycling stores Super Retail saw revenue for the 2013 year jump 22.1 per cent to $2.02 billion.
Super Retail has shot up through the ranks of retailers since its 2004 sharemarket float when it had sales of $383.2 million and a profit of only $2.08 million.
Chief executive Peter Birltes said despite a prolonged downturn in consumer confidence, customers were happy to open their wallets to pursue their favourite leisure activities. "We believe our customers will continue to spend on their passions even when they tighten their belt in other areas," he said.
During the year Super Retail invested $53.9 million in its IT infrastructure. It declared a fully-franked final dividend of 21¢ per share, payable on October 2. It takes the full-year payout to 38¢, up 18.8 per cent.
Frequently Asked Questions about this Article…
Super Retail Group's 2013 profit growth was driven by strong consumer demand for leisure categories — cars, fishing, boating, camping, cycling and BBQs — and robust store sales across its three flagship divisions: Supercheap Auto, BCF and Rebel/Amart. The full-year ownership of Rebel/Amart after the acquisition also helped lift results.
For the 2013 year Super Retail Group reported full-year profits up 23% to $102.7 million, and revenue jumped 22.1% to $2.02 billion.
Super Retail paid $610 million for sports and leisure chain Rebel (including Amart). The reported results included 52 weeks' ownership of the Rebel and Amart business, which contributed to the higher revenue and profit in the 2013 year.
Yes. Super Retail declared a fully‑franked final dividend of 21c per share payable on October 2. That takes the full‑year payout to 38c per share, an increase of 18.8% year on year.
Super Retail said it is positioning to develop a category‑killer digital platform to support future profits, and during the year it invested $53.9 million in its IT infrastructure to help build those capabilities.
The article notes record or robust store sales across Supercheap Auto, BCF (Boating, Camping, Fishing) and Rebel/Amart, covering cars and accessories, boating and fishing, camping and cycling, plus sports and leisure retail.
Since its 2004 float, when Super Retail had sales of $383.2 million and a profit of $2.08 million, the company has expanded substantially. By 2013 it reported $2.02 billion in revenue and $102.7 million in profit, reflecting significant long‑term growth.
Chief executive Peter Birltes said that despite a prolonged downturn in consumer confidence, customers were still willing to spend on their favourite leisure passions. He suggested customers are likely to prioritise spending on cars, fishing, boating and related hobbies even when tightening belts elsewhere.

