Strange recipe for a magazines solution

News Ltd’s decision to reverse engineer a print version of its Taste website is an experiment in how much control publishers have left over the magazine industry.

The announcement by News Ltd earlier in the week that it would launch a magazine version of its successful Taste.com.au website was an interesting one.

The move brings Taste, acquired by News in their purchase of the Federal Publishing Company back in 2006, into the realm of paid magazines in addition to the web and within News Ltd newspaper titles as a weekly insert.

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