Starving the data hogs

Mobile data 'super users' are clogging up the network and telcos are facing big costs to provide extra capacity. Changing the pricing structure is a better alternative.

Earlier this year Telstra’s Kate McKenzie urged the telecommunications sector to start a debate about how it should respond to the increasing congestion issues it is experiencing as data traffic continues to increase dramatically. It would appear the Australian Competition and Consumer Commission is keen to join that discussion.

McKenzie’s proffered solution to the congestion-driven network capacity and quality issues created by the video-driven doubling of data traffic each year was to use pricing to spread the demands on networks away from peak periods.


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