Southern Cross watchers get starry-eyed

There's plenty of appeal in a Southern Cross deal with Nine, media laws permitting. But that tie-up's not a foregone conclusion – and the network could even see more upside in a merger with Ten.

Whenever there is a mooted change of media ownership laws the manoeuvring within the industry begins. With Stephen Conroy having flagged the abolition of the 75 per cent audience reach restriction for the free-to-air networks late last year it is natural that Southern Cross Media, and others, are considering their options.

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