Social media's hidden weakness

Facebook and Twitter may be fantastic for starting revolutions or keeping in touch with friends, but it seems to fall short when it comes to engaging and motivating a larger audience.

Social media is literally revolutionary, as we have seen in Tunisia or Egypt and figuratively in our daily lives. Creating environments where individuals to come together, share information and coordinate their activities leads to mass collaboration — a term advanced by Gartner Colleague Anthony Bradley.

The ability of social media to bring people together to create change is clear.  The challenge is what happens after the change?   Do things go back to being the way they were? Or has social media changed the world forever?


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