Social analytics' questionable conclusions

Social media analysts aren’t mind-readers. Tracking likes and tweets may be easy but measuring true sentiment is a whole different thing.

IBM served up some unusual results with its latest volley of social media analytics at this year's  Australian Open. It looks like Victoria Azarenka didn't just pick up her second Australian Open title but was along the way crowned the tournament's most popular player.

That announcement would seem a tad surprising, given that  Azarenka's timeouts during her semifinal left a bemused crowd somewhat hot under the collar. 


SMS Code Sent…

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Log in to access this content

Looks you are already a member. Please enter your password to proceed

Hi {{ user.FirstName }}

Verify your mobile number to unlock a FREE trial

Looks like you've already taken a free trial

Please sign up for full access

Updating information

Please wait ...

Related Articles