Smart watches - the latest smartphone sweeteners

While next-gen accessories have an undeniable fun factor – their main job is to help to sell more smartphones and tablets. Smart watches are a good diversion in a market where meaningful innovation and market differentiation is getting harder.

The IFA consumer electronics trade show in Berlin in early September was notable for two things. First, with almost 90 years of history behind it, the show suddenly seems to be a favoured forum for global consumer tech giants to preview their big fall product releases. Second, amid considerable public and industry fervour, those same companies took the opportunity to launch their newest gambits in the field of smart accessories, with the latest in the line of so-called “smart watches” leading the charge and stealing even more of the limelight than at February’s Consumer Electronics Show.

Accessories divert attention from smart device innovation crisis


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