Smart TVs and dumb business decisions

Traditional media outlets are seemingly paralysed when it comes to dealing with the changing digital media landscape and maybe it's time they took a leaf out of the playbook of successful internet giants.

The digital media market is changing as it has been impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, led to much unrest in the media sector. Moving into digital entertainment there are several competing sectors. These sectors include – TV and radio broadcasting, newspaper publishers, the film and video industries – as well as the new internet-based companies.

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