Shedding a layer to reinforce the core

A new tier of management may need fresh products to leverage Coca-Cola Amatil's first-rate manufacturing and distribution platforms but any major performance uplift will have to come from the core businesses.

Alison Watkins' modest streamlining of her senior executive super-structure is presumably only a slight foretaste of what’s to come in the strategic review of Coca-Cola Amatil’s businesses. Tomorrow’s update on the review at CCA’s annual meeting may provide a better sense of what she hopes to achieve.

Watkins, the former Graincorp chief executive who took up the CCA role in early March, today announced that the group’s managing director of Australian beverages, John Murphy, would leave the group at the end of June.

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