Seven West prints a clean first impression

The first full half for newly amalgamated Seven West Media reveals the dire state of the advertising market and a validation for the group's merger.

It says something about the recessed state of advertising markets that even though its earnings effectively fell by about six per cent, Seven West Media’s results were a little better than anticipated and resulted in a nice uptick in the group’s share price within an otherwise weak sharemarket.

The December half was the first full six-month period for the group created by the merger of West Australian Newspapers and Seven Media Group last April, muddying comparisons.

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