InvestSMART

Rise to power of the new sun kings

Hareon's Samuel Yang and GE's Ben Waters are betting that renewable energy is here to stay, writes Peter Hannam.
By · 25 May 2013
By ·
25 May 2013
comments Comments
Hareon's Samuel Yang and GE's Ben Waters are betting that renewable energy is here to stay, writes Peter Hannam.

As proponents of green energy go, Samuel Yang and Ben Waters could hardly be less alike. Yang, dubbed by the Chinese media as the "godfather of solar energy", is a Buddhist vegan who befriended solar scientists while studying economics at Macquarie University in Sydney. He returned to China to found four of the largest solar photovoltaic companies in the world.

Ben Waters, director of Australia's sustainable business strategy for General Electric, sings in church choirs, and as a Hobart schoolboy brooked bullying by opposing the Franklin River dam. He arrived at the corporation after years maintaining F/A-18 fighter jets.

Both Yang and Waters, though, share similar visions for the future of energy: the shift from large-scale fossil fuel power plants has to happen if we are to limit global warming, and the pace of the transition will surprise even supporters.

Of the two, Yang is arguably more of a revolutionary. As chief executive of Shanghai-listed Hareon Solar Technology, Yang is in the midst of a battle for survival in an industry that has risen about 50 per cent annually since 2002.

Two of Yang's start-ups, JA Solar and Suntech, are among Chinese companies flooding global markets with low-cost solar photovoltaics. Suntech is also fending off creditors after a loan default earlier this year.

"This overcapacity is normal for any new industrial technology," Yang said during a visit this week to Melbourne. "Solar technology is always advancing fast ... and some companies will drop out."

PV prices in Australia are now below 90¢ a watt, down by as much as two-thirds in a couple of years. About one in eight Australian homes now have solar panels, and Yang says penetration rates could rise to 80 per cent in coming years given Australia's high electricity prices, "such wonderful sun", and the likely arrival of even cheaper solar PV and later low-cost batteries.

Yang won't say how much further prices will fall, but any pause in the decline is likely to be temporary.

Even the threat of European tariffs for alleged dumping is dismissed. "It's a silly childish game. I believe it won't last long."

Yang bets European leaders will be wary of sparking a trade war with the growing Chinese market and losing downstream jobs linked to the spread of cheap Chinese products. His focus, though, is to expand his company into energy production itself. "We have to invest in solar farms: that is the direction of this industry," he says. "We should become energy suppliers."

The US industrial conglomerate GE has investments in many industries but becoming a big power generator is not yet a priority.

A major equipment supplier to fossil fuel industries such as coal and coal seam gas, GE also rivals Denmark's Vestas as the world's biggest producer of wind turbines.

"We're energy agnostic," Waters says of GE.

"We want to be involved in the energy sector of the future and we're transitioning our business accordingly into distributed power, into renewables, into smart grids and energy storage."

The spread of trigeneration, with plants generating heat, cooling and power to local precincts, is among GE's target businesses.

Waters directs GE's ecomagination division in Australia, and chairs the advocacy group Sustainable Business Australia - a role that puts him at odds with firms opposed to a carbon price.

GE has imposed internal controls on carbon since 2005 and has cut its absolute footprint by 30 per cent since then. Revenues in its energy efficiency and other sustainable divisions now top $US21 billion a year and are rising. Annual growth of such products in Australia is in the order of 40 per cent, and $1 billion-a-year revenues are not far off.

The combination of a renewable target, the relatively high carbon price and other supportive government policies have made Australia a testing ground for a range of new lines. These include fuel cells, carbon capture and storage, and hybrid solar thermal and gas combined-cycle power technologies.

Waters is no fan of the Coalition's policy to repeal the carbon price and replace it with a "direct action" plan. "I'd be fundamentally worried about a scheme that has the taxpayer paying industry for emissions reductions," he says.

Waters says he'd be surprised if a Coalition government ends up ditching the carbon price.

"You can say we have a vested interest," he says. "I think we're just being smart.

"Smart business detects the trends, grabs the first-mover advantage and is well-positioned for the new world rather than hanging on to the old."

Yang supports such sentiments and denies self-interest is his motivation, rejecting Chinese reports that his solar investments have made him a billionaire. His 13.6 per cent holding in Hareon alone is valued at $180 million.

"When people talk of me a godfather, I get really embarrassed," Yang says.

"I try to be a simple person. As a Buddhist, why do you need that sort of money?"
Google News
Follow us on Google News
Go to Google News, then click "Follow" button to add us.
Share this article and show your support
Free Membership
Free Membership
InvestSMART
InvestSMART
Keep on reading more articles from InvestSMART. See more articles
Join the conversation
Join the conversation...
There are comments posted so far. Join the conversation, please login or Sign up.

Frequently Asked Questions about this Article…

The article highlights several drivers: rapidly falling solar PV prices (now below A$0.90 a watt in Australia), high retail electricity prices, abundant sunshine, government renewable targets and supportive policies, and the likely arrival of even cheaper solar PV and low-cost batteries. Together these factors are increasing demand for rooftop solar and new distributed energy solutions.

PV prices in Australia have fallen sharply — by as much as two-thirds in a couple of years and now sit below A$0.90 a watt. For investors this means broader adoption of solar, pressure on margins for some manufacturers, potential consolidation in the sector, and growing opportunities in downstream areas like solar farms, storage and smart-grid services.

The article flags industry risks including rapid technological change, global overcapacity (industry growth ~50% annually since 2002), intense price competition from low‑cost Chinese manufacturers, and company-specific issues such as Suntech’s loan default. These factors can lead to some firms dropping out and create volatility for investors in solar manufacturing stocks.

Samuel Yang (Hareon) believes the industry should move beyond panels into energy production. He plans to expand into solar farms and become an energy supplier, reflecting a downstream play that could capture electricity revenues rather than just module sales. Yang also downplays tariff risks and says consolidation is normal as technology advances.

GE describes itself as 'energy agnostic' and is shifting into distributed power, renewables, smart grids, energy storage and trigeneration. Its ecomagination division has cut GE’s footprint 30% since 2005 and generates about US$21 billion in revenues. For investors this points to diversified exposure across equipment, grid services, storage and energy-efficiency products rather than a single-technology bet.

Yes. The article notes European tariff threats over alleged dumping of Chinese panels, which Samuel Yang calls likely temporary, and political debate over carbon pricing in Australia. GE’s Ben Waters warns replacing a carbon price with a 'direct action' scheme could be risky if taxpayers fund emissions cuts. Policy and trade decisions can influence demand, margins and competitive dynamics in the sector.

About one in eight Australian homes already have rooftop solar and Yang suggests penetration could climb substantially (he mentions a possible rise toward 80% over time). Higher household uptake supports growth in distributed generation, demand for battery storage and smart-grid solutions, and creates opportunities for companies offering installation, storage, aggregation and retail energy services.

The article points to a testing ground for new lines such as fuel cells, carbon capture and storage, hybrid solar thermal and gas combined-cycle power, trigeneration (heat, cooling and power for precincts) and energy storage. Supportive policy and a relatively high carbon price make Australia a place to watch for commercialisation of these technologies.