Ringing up Coles' sales attack

Wesfarmers' supermarkets strategy is pulling in big increases in customer and transaction numbers, and it appears there's plenty of scope to continue.

The most striking aspect of Coles’ first-half sales results, apart from the obvious and flattering comparison with arch-rival Woolworths, is that when its sales growth is seen in the context of the price deflation occurring, Coles is clearly driving very big increases in customer numbers and transactions.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles