Ringing up Coles' sales attack

Wesfarmers' supermarkets strategy is pulling in big increases in customer and transaction numbers, and it appears there's plenty of scope to continue.

The most striking aspect of Coles’ first-half sales results, apart from the obvious and flattering comparison with arch-rival Woolworths, is that when its sales growth is seen in the context of the price deflation occurring, Coles is clearly driving very big increases in customer numbers and transactions.

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