Retail therapy's new friends

Social media is completely overhauling the relationships that drive goods and services consumption, and only the companies that wake up to this are going to survive.

Sometimes you don’t realise that markets are telling you much more than the current state of Europe, the US and China. Underneath the financial turmoil is a dramatic change in customer behaviour which goes much deeper than simply buying on the net – consumers have become more "productive” and businesses providing goods and services which do not understand this are going to fall by the wayside.

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