Resetting the growth agenda

In the era of the always-on customer, customer engagement looks set to overtake productivity as the primary driver of profit.

In a competitive, global economy, companies can no longer sustain the 3x investment required to attract new business. Instead, companies must drive more business and higher value deals from existing customers.  In the era of the always-on customer, companies recognise that customer engagement is set to overtake productivity as the primary driver of profitable growth.  

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