Has Glenn Stevens really lost his mojo? There was a time, not so long ago, that the Reserve Bank chief held a kind of magical hoodoo over financial markets and consumers alike.
Perhaps it was the monotone delivery, those cold, piercing eyes and the unmistakable aura of one who knows more than mere mortals.
Any utterance from the chief was examined, dissected, shuffled and reconstituted, as the witch doctors of local finance determined the exact meaning of the omens from on high.
From May 2010 until the end of last year, our monetary policy boss had a medicine in his conjure bag far more potent than even interest rate movements. It was called the Jawbone.
Whenever the Stevens Jawbone moved, markets responded and consumers duly paid homage. The vaguest hint from the chief that a change in interest rates was being considered was enough to alter behaviour by the desired amount, negating the necessity for any actual change to rates or policy.
It worked a treat. During that period, interest rates barely moved. But the markets and consumers responded on cue to the possibility rates may be altered. It was monetary policy by decree.
Not any longer. Suddenly, the hoodoo guru's powers have waned.
For despite all the buoyant national statistics, the absolute proof that this is about as good as Australians will ever have it, the entire nation appears to be in a funk and determined to stay there. How could this be? National growth is sitting at a tearaway annual rate of 4.3 per cent, unemployment has stubbornly remained close to what economists consider full employment at 5 per cent, inflation has receded and interest rates are just above all-time lows.
Some blame domestic politics. The government is useless. The opposition is even worse. Others point to the possibility of impending global economic doom as European leaders enter their third year of dithering over debt, threatening to cripple global banking and international trade in the process.
Whatever the reason, two normal 25-basis-point slices late last year, a doubly whammy last month and another ordinary 25-basis-point cut this month, have failed to excite anyone in consumer land while big corporations are about as gloomy as the weather that has lashed the eastern seaboard.
In the past week, Stevens has attempted to regain the magic with two mesmerising appearances, both of which were designed to reassert his control over a nation's emotions that have begun to spiral out of control.
His first speech, to be forever known as The Glass Half Full Address, didn't exactly inspire any great surge in consumer spending even though it was difficult to argue with what he was espousing.
This week he delivered another, even blunter, missive to the nation, his Adapt or Die address. The strong dollar - which has helped spread the wealth from the mining boom - was here to stay, he pronounced. So get used to it. Or get out.
They are sentiments that fit neatly into the economic philosophy that has governed the nation for more than 35 years.
As a nation, we've signed up to a regime of minimal regulation and maximum exposure to the primal economic forces of supply and demand. It's a set of principles that has transformed our nation and our way of life ever since the economy was deregulated in the early 1980s. But for all the logic employed by the governor, and his big-picture approach to the national economy - a path that he must take - it would be foolish to underestimate the terrible impact of the economic forces sweeping across the land right now.
Call it the two-speed economy, or the patchwork economy, or even deny the phenomenon exists, but there is no argument that the fruits of the resources boom naturally are being felt the greatest in the resource-rich states while the resulting strong dollar is weighing heavily on vast swaths of our industry.
Academics may argue that this merely is a painful process of readjustment, that it is not a recession. And they are right. But in NSW and Victoria, the former engine room of the economy and the place where most of the population resides, the distinction is simply that - academic.
For 20 consecutive years, Australia's economy has grown. No recessions, no serious downturns. During that period, our wealth has expanded, our asset values have ballooned and we've borrowed more than ever before to fund our consumption.
And that is the missing element from all the talk about what a wonderful time we are having right now. For we are now in a reverse cycle with declining property and sharemarket values that have left consumers feeling all the poorer and less willing to borrow at exactly the time they fear for their future employment prospects.
Those 20 years of debt-fuelled consumption have caught up with us. And the amazing thing is, we instinctively knew about the problem, long before it was ever pointed out.
As soon as the first round of the global financial crisis took hold in 2008, corporations and households targeted their debt levels. Our public companies raised more than $100 billion in just a few months in 2009 to restore their balance sheets. And consumers decided that it was more important to pay off the credit card and reduce the mortgage than keep on spending.
But for all the advantages of good housekeeping, there is also a downside.
Less spending means companies earn less money. Share prices drop. In fact our stockmarket is now about 40 per cent lower than its 2007 peak which, in turn, hits our superannuation and retirement balances.
The greatest impact, however, is on real estate, the traditional area where Australians make their biggest investment. People borrow less for housing and so real estate values decline. Those paper profits, the imagined profits Australians were making based on a two-decade boom in the housing market - and which many borrowed against to fuel consumption - are no longer.
Prices have eased for two years in most cities and that situation is likely to continue. The stronger dollar may be empowering us to buy cheaper imported televisions, but our deflating assets are making everyone cautious. And as traditional industries strive to reduce costs and remain competitive, they inevitably will lay off workers, further spooking consumers.
None of this makes the Reserve's job any easier. It has one blunt weapon, interest rates, to wield across the nation. The fact that eastern Australia is hurting while the west is booming is something that cannot be factored into its national policy settings.
But the pain being felt in the east is real. Longer term, it may jolt the nation into a new phase of reinvention, as in the 1990s. But it is a pain that no amount of statistics or even the Jawbone can ease.
Frequently Asked Questions about this Article…
What was the “Stevens Jawbone” and has the Reserve Bank governor really lost his influence?
The “Stevens Jawbone” was a period when RBA governor Glenn Stevens’ comments alone could move markets and shape consumer behaviour — often without any actual interest rate changes. According to the article, that verbal influence worked strongly from May 2010 until the end of last year, but its power has waned recently: repeated rate cuts and upbeat speeches haven’t sparked the same market or consumer reaction.
Why haven’t recent Reserve Bank interest rate cuts translated into stronger consumer spending?
The article explains that multiple small rate cuts (several 25-basis-point moves, including a double cut) have failed to excite consumers because households and companies are focused on repairing balance sheets after the global financial shock. With property and share values declining and worries about job security, people are paying down debt rather than borrowing more to spend.
What did Glenn Stevens mean by “Adapt or Die” and how does a strong Australian dollar fit in?
Stevens’ “Adapt or Die” message warned that the strong Australian dollar — boosted by the resources boom — is likely to persist, and businesses need to adjust to that reality. A stronger dollar helps consumers buy cheaper imports but pressures local industries by making exports and domestic production less competitive, which is part of the structural shift he urged companies and workers to confront.
What is the ‘two‑speed’ or ‘patchwork’ economy and how does it affect everyday investors?
The two‑speed economy refers to booming resource-rich regions (mainly the west) while large parts of the east (NSW and Victoria) struggle. For investors, that means some sectors and regions benefit from the mining boom while others face weakness, so returns and risks are uneven — a key reason why national policy tools like interest rates can’t neatly solve regional disparities.
How have two decades of debt‑fuelled consumption changed the investment landscape?
Over 20 years Australians borrowed heavily against rising asset values. The article says that as house prices and sharemarkets have declined (shares about 40% below their 2007 peak), those previously ‘paper’ gains have evaporated. Consumers feel poorer, cut spending, and that reduction in demand hits company earnings, superannuation balances and long‑term growth prospects for some investors.
What are the main risks to property and sharemarket values mentioned in the article?
The article points to falling real estate values after two years of easing in most cities, a weaker sharemarket (around 40% below its 2007 high), and the knock‑on effects of consumers deleveraging. A strong dollar, reduced domestic competitiveness, and potential job losses in cost‑squeezed industries are cited as additional pressures for property and equities.
What can the Reserve Bank realistically do to help, and what are its limitations?
The RBA’s bluntest single tool is interest rates. While the bank can cut rates to try to stimulate spending, the article highlights limits: monetary policy is national and can’t tailor settings to regional pain (east vs west), and verbal persuasion (‘jawboning’) is proving less effective. Structural forces like a strong currency and shifting industry dynamics can blunt the impact of rate moves.
Should everyday investors be worried about global risks like European debt, and how do those risks matter locally?
The article flags global risks — especially prolonged European debt uncertainty — as a potential contributor to local gloom. If European leaders’ indecision cripples global banking or trade, that could weigh on Australia’s exports, markets and corporate sentiment. For investors, it’s a reminder that international developments can amplify domestic economic headwinds.