Profiting from an ageing population

Australia’s population mix is getting older, but there’s money in ageing.

The baby-boomer effect is well known, but far too often is misunderstood. We have an unprecedented rise in the over-65 age group and our working population is growing at a more modest rate. There are problems ahead, but there are also opportunities to profit as the population landscape changes.

Australia’s overall population is rising by 407,027 people per year, comprising approximate growth of 97,000 in the 0-25 year-old bracket, 190,000 in the 25-64 year-olds, and 120,000 in the over-65s.



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