Pay TV market gears up for 'Triple Play' war

Telcos, internet service providers and Foxtel are locked in a race and all eyes will be on what the pay TV incumbent will offer in its triple play model.

Telcos and internet service providers (ISP), as well as pay TV operators, are now following triple play models (bundling telephone, broadband, IPTV into one price package). Foxtel will launch its offering – no doubt with an attractive Foxtel-lite content package – later this year. Meanwhile, M2 Group has entered the fray and TPG Telecom looks set to join in as well.

In general however, these models have already been deployed for several years in most other developed telecoms markets around the world. So, none of this is entirely unprecedented.

There are basically two triple play strategies used:

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