Optus' mobile market squeeze

The disappointing numbers from Australia's second biggest mobile operator were not surprising and with mobile services revenue on the nose, Optus will need to derive more value from its existing customer base.

SingTel-owned mobile operator Optus’ results were a bit of a disappointment, but the numbers weren’t unexpected given how much time and money Telstra has put into winning back customers through its billion dollar ‘Project New’ initiative.




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