Olympics copyright complications

London 2012 is off and running and while the International Olympics Committee (IOC) says it's in control of all the footage broadcast from the event, the real picture might be a bit different.

The London Olympics are off and running and the while the opening ceremony provided well-crafted vignettes of England’s transformation from an agrarian society to an industrial powerhouse, there was another transformation in play. A transformation that looks set to upend the traditional concepts of copyright and broadcasting on their collective heads.

In an era where the internet facilitates the flow of information around obstacles like water bursting over a dam, decisions about how and when we decide to watch the games aren’t subject to TV schedules anymore.


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