Not waving but drowning in Big Data

Organisations are capturing and converting more and more content into digital data but the trend entails significant storage challenges.

Organisations today are experiencing a data explosion with more data being collected and stored than ever before. In fact, market research firm IDC is forecasting a 44-fold increase in data volumes between 2009 and 2020. What’s fuelling this growth? The trend toward leveraging 'Big Data' for competitive advantage means new and different types of information—website comments, pharmaceutical trial data, seismic exploration results, to name just a few—is now being collected and sifted through for insight and answers.

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