New year for gut feeling

Good ideas can fail to get off the ground because they lack hard evidence to back them up, writes Phil Preston, but your business can benefit from challenging that in 2012.

A lot of initiatives never get off the ground because we lack the cold, hard evidence that they will produce results. Well, I like to challenge that way of thinking because the fact that we can’t quantify something is often flagging that there is an opportunity waiting for us.

This is the second in a series that I’m running over the festive season to help get your 2012 action plans off to a flying start (see A cure for 'siloitis', December 12).

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