Myer pins its hopes on a strategy shake-up

The cut-throat retail environment leaves Myer with no choice but to pursue an ambitious plan for growth.

The battering Myer shares experienced today in the wake of its full-year results appears partly attributable to what it did last financial year and partly because of what it expects to do this year.

Myer shares fell about 9 per cent after it reported a 22.6 per cent slump in earnings to $98.5 million.

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